AAPL

Apple IncQuiet & expensive
$332.89-0.80 ▼ -0.24%Oct 5, 4:00 PM ET
Target price$123.29by DCF63.0% below the price
Crowd score11/100Crowd-driven · 0 confirming
Sentiment+0.17FinBERT, −1 to +1
Mentions · 24h13▼ -37.2% vs 7-day avg

Price × crowd

200300TARGET 123.29Jan 17, 2026May 23, 2026Sep 25, 2026

Why this score

2 sources

Each part compares today with this ticker's own last 60 trading days. The centre line is normal.

  • Attention 35%−0.9σ
  • Opinion 35%−0.6σ
  • Breadth 15%−0.1σ
  • Momentum 15%−0.6σ
Wikipedia −0.9σBluesky −0.6σ
Sources confirming
0
Driven by
The crowd (no big news)
Consensus
75% one side

Herd behaviour

score, last year
060100NovJanMarMayJulSep
Fades in2.7 daysBursts of attention halve quickly: fads come and go.
Talk vs pricemove +0.1σToday's price move compared with the last 60 days.
StreaknoneTrading days in a row at a score of 60 or more.

What the crowd is saying

24h
  • Apple+0.0559% of mentions
  • Cleo fields0.0011% of mentions
  • Common valued−0.5811% of mentions
All narratives on Crowd →

Valuation

drag to change
Target priceDCF$123.2963.0% below today's price of $332.89
FILINGS TO 2026-06-27

Discounted cash flow. Valued on free cash flow: what the business generates for everyone who funds it.

4.12%
Fades to terminal growth by year 10 · starts at 4.12%
25.5%
Share of revenue left as cash · starts at 25.52%
10.0%
What all investors demand each year · starts at 10.01%
2.50%
Forever, after year 10 · starts at 2.50%
How the value adds up
10 years of free cash flow, today's value$870B
+Everything after year 10$867B
Business value (EV)$1.74T
+Cash and investments$147B
−Debt and minority interests$84.3B
Owners' value$1.80T
÷Shares14.59B
Per share$123.29
50% of the value comes after year 10.
If the rates were different
WACC ↓ g →1.5%2.0%2.5%3.0%3.5%
9.0%127134142151162
9.5%119125132140149
10.0%112118123130137
10.5%106111116121128
11.0%101105109114120
Rows: WACC. Columns: terminal growth. Centre = your settings. Green = above today's price.
The 10-year projection
Year12345678910
Growth4.1%3.9%3.8%3.6%3.4%3.2%3.0%2.9%2.7%2.5%
Revenue$486B$505B$524B$543B$561B$579B$597B$614B$631B$646B
Free cash flow$124B$129B$134B$139B$143B$148B$152B$157B$161B$165B
Worth today$113B$107B$100B$94.6B$88.9B$83.4B$78.2B$73.1B$68.2B$63.5B
Where the starting numbers come from
Revenue, last 12 months
$467B
Revenue growth: 3-yr avg / last yr
1.8% / 6.4%
FCF margin: last 12 mo / 3-yr median
27.0% / 24.0%
Risk-free rate
5.28%
Beta (Finnhub, adjusted toward 1)
1.07
Stock premium over Treasuries
4.5%
Cost of equity = rf + β × premium
10.1%
Cost of debt (before tax)
5.8%
Tax rate
17.3%
Equity share of funding
98%

Free cash flow = operating cash flow − capital spending − stock-based pay + after-tax interest. Growth starts at the average of the 3-year and last-year rates; the margin is the average of the last 12 months and the 3-year median.

SEC EDGAR XBRL · Risk-free: 10-year Treasury, 2026-10-02 · Beta: Finnhub, adjusted toward 1

Key stats

Market cap$4.87T
P/E (TTM)37.8
Gross margin48.6%
Operating margin33.2%
52-week range$243.42 – $345.34
Avg volume (10 days)35.3M
Beta1.11

From Finnhub, updated a few times a day.